05-06 Undergrad Catalog | Marriott School of Management

Undergraduate Courses

199R. Academic Internship. (1–3:Arr.:Arr. ea.) Prerequisite: consent of both department associate director and cooperative education coordinator; declared Marriott School major.

Supervised experience for nonbusiness students either in service or business-related work.

200. Personal Finance. (3:3:0) Independent Study also.

Practical course in money management and utilizing savings.

205R. Planning for Financial Security at Retirement. (1:1:0)

Fundamentals of good financial management necessary for successful retirement.

300. Financial Management. (3:3:0) For nonmanagement majors. Independent Study also. Prerequisite: Acc 200 or equivalent.

Emphasizes financial statement analysis, financial planning, sources of financing, working capital management, risk and return, and valuation.

301. Financial Management. (3:3:0) Prerequisite: Premanagement and Management cores and full acceptance into the Marriott School upper-division major.

Financial management from the viewpoint of the business manager emphasizing profitability, liquidity, and long-range financial planning.

313R. Topics in Real Estate. (2:2:0 ea.)

Selected current topics in real estate.

320. Career Orientation and Preparation. (0.5:1:0) Prerequisite: acceptance into Marriott School.

Student orientation and preparation for careers in management. Must be taken first semester in Marriott School.

321. Mentor Program. (0.5:0:0) Prerequisite: acceptance into Marriott School.

Discussions with outside mentor about career opportunities. Must be taken first semester in Marriott School.

322. Management Suite. (1:1:0) Prerequisite: acceptance into Marriott School.

Readings and ethics course combining spiritual and secular business topics.

340. Marketing Management. (3:3:0) For nonmanagement majors. Independent Study also.

Emphasizes marketing’s role in society and the firm, marketing opportunities, the consumer market, and management of the marketing mix.

341. Marketing Management. (3:3:0) Prerequisite: Premanagement and Management 1 cores and full acceptance into the Marriott School upper-division major.

Market segmentation, product service, promotion, channel, pricing strategies. Marketing principles in consumer and industrial markets, profit and nonprofit organizations, domestic and international companies, and small and large firms.

361. Supply Chain, Services, and Operations Management. (3:3:0) Prerequisite: Premanagement and Management 1 cores and full acceptance into the Marriott School upper-division major.

Control and coordination of materials and services from point of origin to final point of consumption to meet customer needs efficiently.

371R. Entrepreneurship Lecture Series. (1:1:0 ea.)

Lectures by successful entrepreneurs on subjects significant to entrepreneur-type opportunities.

372. Basic Entrepreneurship Skills. (3:3:0) For non-Marriott School of Management students.

Practical aspects of business formation and growth; key skills and principles needed to successfully start up and grow a business.

373R. Entrepreneur Field Studies. (1–3:Arr.:0 ea.) F, W Prerequisite: completion of department core courses.

380. Executive Lectures. (1:1:0)

Lectures by top executives on subjects significant to executive leadership.

382. Financial Services Lecture Series. (1:1:0)

Lectures by executives on financial services topics.

384. E-Business Lecture Series. (1:1:0)

Lectures by e-business leaders on subjects significant to e-business-type opportunities.

389R. Current Topics in Leadership. (1:15:0 ea.)

Lectures by leading experts (top executives, faculty, etc.) on current leadership topics dealing with business, organizations, communities, and families.

401. Advanced Financial Management. (3:3:0) Prerequisite: Bus M 301; major status.

Capital budgeting, cost of capital, capital structure/dividends, mergers and acquisitions, and current financial problems.

402. Managerial Finance. (3:3:0) Prerequisite: accounting junior core; major status.

Overview of financial management issues including capital budgeting, cost of capital, capital structure/dividends, and long-term financial planning.

405. Management of Financial Institutions. (3:3:0) Prerequisite: Bus M 301; major status.

Management problems of commercial banks and nonbank financial institutions, emphasizing balance sheet management, regulation, and the process of intermediation.

406. Insurance and Financial Services Academy. (3:3:0) Prerequisite: major status, Bus M 301.

The process of identifying, measuring, and dealing with personal risk. Introduction to property/casualty as well as life and health insurance issues and products.

407. Risk Management. (3:3:0) F, W Prerequisite: Bus M 301; major status.

Management of risk exposures in a business setting. The process of identifying, measuring, and dealing with risk. Coverage includes both traditional insurable risks and financial risks.

410. Investments. (3:3:0) Prerequisite: Bus M 301; major status.

Security markets, security analysis, and portfolio management.

411. Advanced Investments. (3:3:0) Prerequisite: Bus M 301, 410; major status.

Current investment literature, efficient markets, modern portfolio theory, capital assets pricing, options pricing theory.

412. Investments Academy. (3:3:0) F Prerequisite: Bus M 301; major status.

Applying financial principles to practical investment problems; insights into the investment banking profession.

413. Real Estate Finance and Investment. (3:3:0) F, W Prerequisite: Bus M 301; major status.

Terminology, concepts, principles, and analytical techniques related to financing of and investment in real estate.

414. Real Estate Academy. (3:3:0) F Prerequisite: major status, Bus M 301.

Applying financial and real estate principles to practical property investments; insights into the real estate profession.

418. Financial Planning. (3:3:0) Prerequisite: Bus M 301; major status.

Applying financial principles to household decision making, stressing integration between areas. Income tax and estate planning, retirement, investments, portfolio management, and risk management.

430. Introduction to International Business. (3:3:0)

Complexities confronting U.S. firms and their management in international environments. Emphasizes functional and planning areas, including organization, market research, financial analysis.

431. International Marketing. (3:3:0) Prerequisite: Bus M 341, 430; major status.

International market entry strategies, export marketing, joint ventures, and other market entry modes. Regional/National markets; cultural, political, legal environments. Negotiations, trade financing, marketing mix.

432. International Corporate Finance. (3:3:0) Prerequisite: Bus M 301, 430; major status.

Financial aspects of multinational corporations operating within an international environment; direct foreign investment, foreign exchange regulations, capital markets, etc.

440. Database Marketing: Mining and Analysis. (3:3:0) Prerequisite: Bus M 341; major status.

Key issues in managing and developing online marketing databases for segmenting markets and developing marketing tactics. In-depth development of data mining techniques and advanced statistical analysis.

441. High-Tech Marketing. (3:3:0) Prerequisite: Bus M 341; major status.

Strategies in managing high-tech products and services, including the role of promotion, target selection, pricing, product development, and connecting to customers.

442. Marketing Research. (3:3:0) Prerequisite: Bus M 341; major status.

Concepts and methodology for conducting marketing research. Emphasis on solving problems faced by the marketing manager. Consulting research project required.

444. Consumer Behavior. (3:3:0) Prerequisite: Bus M 341; major status.

Mental and emotional processes and physical actions that people engage in when selecting, purchasing, using, and discarding products and services to satisfy consumer needs and desires.

448. Competitive Intelligence. (3:3:0) Prerequisite: major status.

Overview of the intelligence process including information collection, intelligence analysis, dissemination, ethics, and establishing the process from a managerial perspective.

450. International Negotiations. (3:3:0) Prerequisite: major status.

Developing and effective negotiation framework for cross-national/cultural negotiation techniques relative to business and other life situations.

454. Professional Selling and Sales Management. (3:3:0) Prerequisite: Bus M 341; major status.

Concepts of professional selling and sales management including personal selling skills; strategic role of personal selling; organizing, directing, controlling, and evaluating the sales force.

455. Promotion Management. (3:3:0) Prerequisite: Bus M 341; major status.

Strategies in promoting business and nonbusiness products, services, and institutions, including the role of promotion, target selection, media and copy decisions, and marketing research.

456. Retailing Management. (3:3:0) Prerequisite: Bus M 341 (340 for nonmajors).

Selection, location, and management of retail stores and systems, emphasizing profitability and integration of accounting, finance, and economic concepts and tools.

457. Internet Marketing of Products and Services. (3:3:0) Prerequisite: major status.

Integrates product, research, sales, and promotional strategy and concepts into an overall marketing plan for developing an Internet business. Term project developing an Internet business required.

458R. Seminar in Marketing Management. (3:3:0 ea.) Prerequisite: Bus M 340 or 341.

Selected marketing issues, quantitative techniques and forecasting, advertising management, and industrial management.

459. Marketing Strategy. (3:3:0) Prerequisite: Bus M 301, 341, 442; major status.

Integration of finance, marketing, and case studies in economic concepts and techniques in marketing decision making and planning.

461. Operations Analysis and Problem Solving. (3:3:0) Prerequisite: Bus M 361; major status.

Methods and tools necessary for analyzing and solving problems associated with operations, services, and supply chain management.

462. Services Management. (3:3:0) Prerequisite: introductory operations management course or instructor’s consent; major status.

Management principles and characteristics of service industries and service aspects of supply chains: sources of strategic advantage; process analysis and tools; quality.

463. Quality Management. (3:3:0) Prerequisite: Bus M 361; major status.

Concepts of quality management, strategic issues, philosophies, and tools used to implement and control quality.

464. Integrated Product Development. (3:3:0) Prerequisite: major status.

Strategies, processes, tools, and methods in product and process development, emphasizing initial stages of market and competitive assessment to concept development.

466. Purchasing and Supply Management. (3:3:0) Prerequisite: Bus M 361; major status.

Focuses on upstream supply chain activities of supplier selection, management, and development. Negotiation, costing, product development, and commodity analysis.

468. Supply Chain Logistics. (3:3:0) Prerequisite: Bus M 361; major status.

Integration of materials management (inbound transportation), physical distribution (outbound transportation), inventory, warehousing, facility location, customer service, packaging, and materials handling.

469. Integrated Supply Chain Management. (3:3:0) Prerequisite: major status.

Integrative and creative problem solving in designing and managing cohesive value-added conversion/transformation systems.

471. Entrepreneurial Perspective. (3:3:0) Prerequisite: major status.

Living case study contrasting entrepreneurial with managerial perspective. Topics include making entrepreneurial vision a reality, ethics/integrity, startups/acquisitions, spouse/children, associates, professionals, dealmaking, entrepreneurship myths.

475. Financing New Ventures. (3:3:0) Prerequisite: Bus M 301, 341, 361, Org B 321; major status.

Concepts and skills of entrepreneurship, emphasizing how new and emerging companies are financed. Applying functional tools to case situations.

478. E-Business Technology and Entrepreneurship. (3:3:0) Prerequisite: major status.

Key issues and problems facing managers in start-up e-business and IT companies. Team-taught by professors and entrepreneurs; particularly helpful for students starting IT businesses.

479. (Bus M-Mfg) Creating and Managing New Ventures. (3:3:0) Prerequisite: for management majors: Bus M 301, 341, 361; major status. For engineering and technology majors: management minor status; senior status.

Key issues and problems facing managers in start-up companies. Team-taught by professors and entrepreneurs; particularly helpful for students starting businesses.

488. Agribusiness Management 1. (3:3:0) Prerequisite: Acc 200, Econ 110; Bus M 300 or 340 or concurrent enrollment.

Concepts, tools, and approaches to understanding competitive forces and the development of sustainable competitive advantage for firms in the food, fiber, and horticulture industries.

489. Agribusiness Management 2. (3:3:0) Prerequisite: Acc 200 (or equivalent), Econ 110 (or equivalent), Bus M 340.

Developing and implementing marketing plans and programs for companies participating in the value chain of agribusiness industries.

490R. Topics in Business Management. (1–3:Arr.:0 ea.)

Current business-related topics varying by semester and section.

495R. E-Business Projects. (3:3:0) Prerequisite: instructor’s consent.

Consulting/Field studies projects in e-business.

496R. Academic Internship. (1–3:Arr.:Arr. ea.)

Supervised experience for business majors either in service or business-related work. Opportunity to link learning with practical field applications.

499. Strategic Management. (3:3:0) F, W, Sp, Su Prerequisite: Bus M 301; major status.

Concepts, tools, and approaches to understand competitive forces and to systematically and consistently develop sustainable competitive advantages.

500-Level Graduate Courses (available to advanced undergraduates)

538. Managing Entrepreneurial Firms and Family Businesses. (3:3:0)

Issues and problems facing managers of entrepreneurial enterprises and leaders of family-owned businesses. Includes start-up growth, and exit strategies. Consulting project required.

565. Global Supply Chain. (3:3:0) F

The emerging rules of a global marketplace and their influence on key supply chain activities and processes.

568. Entrepreneurial Marketing. (3:3:0) W

Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.

571. Entrepreneurial Perspective. (3:3:0) F

Developing awareness of and ability to apply existing knowledge about entrepreneurship to make better decisions when starting, growing, and harvesting business ventures.

596R. Business Language. (3:3:0)

For experienced speakers of the language being taught. Emphasizes business concepts; practice and case study including conversing, reading, and presenting, while enriching business vocabulary.