David S. Alcorn, Director
435 TNRB, (801) 422-2953

The Institute of Marketing offers a marketing management emphasis through the business management program. It also sponsors the Fred G. Meyer Chair of Retailing, established to enhance understanding and advancement of the industry and to promote successful business principles. Goals of the institute include:

1.	Increase the quantity and quality of young people entering the retail, sales, and service fields, reduce the time required for a new trainee to become an effective part of the management team, and reduce the turnover rate among management trainees.
2.	Produce research that meets the demands of technological and management progress in marketing.
3.	Produce workshops and seminars on and off campus to (a) help meet the needs of retail, sales, and service management and (b) increase students’ understanding of both current management problems and long-range social issues.

The Institute of Marketing places a large number of students in internship programs in leading companies across the United States. Internships are available to students in any major.

Certificate Sales and Certificate Retailing Programs

The Institute of Marketing sponsors two certificate programs, one in sales and one in retailing, for business management majors with an emphasis in marketing management. The requirements for both certificates are structured such that students simultaneously satisfy the requirements for the marketing management emphasis.