David S. Alcorn, Managing Director
Scott Smith, Faculty Director
435 TNRB, (801) 422-2709
The Institute for Marketing Management and Research offers a
marketing management emphasis through the business
management program. It also sponsors the Fred G. Meyer Chair
of Retailing, established to enhance understanding and
advancement of the industry and to promote successful business
principles. Among the goals of the institute are:
- Increase the quantity and quality of young people entering the
retail, sales, and service fields of marketing management.
- Increase student participation and training in supervised field
studies and directed research projects.
- Produce research that meets the demands of technological and
management progress in marketing.
- Produce workshops and seminars to further educate students
in marketing management, and to increase their understanding
of current management problems.
The Institute, in cooperation with the Marriott School of
Management's Undergraduate Programs Office, places a large
number of students in internship programs in leading companies
across the United States. Internships are available to students of
any major.
Certificate Sales and Certificate Retailing Programs
The Institute sponsors two certificate programs, one in sales and
one in retailing, for business management majors with an
emphasis in marketing management. The requirements for both
certificates are structured such that students simultaneously
satisfy the requirements for the marketing management emphasis.
