David S. Alcorn, Managing Director
Scott M. Smith, Faculty Director
435 TNRB, (801) 422-2709
The Institute of Marketing offers a marketing management
emphasis through the business management program. It also
sponsors the Fred G. Meyer Chair of Retailing, established to
enhance the understanding and advancement of the industry and
to promote successful business principles. Among the goals of the
institute are:
- Increase the quantity and quality of young people entering the
retail, sales, and service fields of marketing management.
- Increase student participation and training in supervised field
studies and directed research projects.
- Produce research that meets the demands of technological and
management progress in marketing.
- Produce workshops and seminars to further educate students
in marketing management and to increase their understanding
of current management problems through sound marketing
research practices.
The Institute, in cooperation with the Marriott School of
Management's Undergraduate Programs Office, places a large
number of students in internship programs in leading companies
across the United States. Internships are available to students of
any major.
Certificate Sales and Certificate Retailing Programs
The Institute sponsors two certificate programs, one in sales and
one in retailing, for business management majors with an
emphasis in marketing management. The requirements for both
certificates are structured such that students simultaneously
satisfy the requirements for the marketing management emphasis.
