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Undergraduate Catalog

2010 - 2011

BS in Management: Marketing Management Emphasis
(63–64 hours*)

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This is a limited-enrollment program requiring departmental admissions approval. Please see the college advisement center for information regarding requirements for admission to this emphasis.

The marketing emphasis is designed to prepare students for marketing management responsibilities, product/brand management, industrial and consumer products sales management, market analysis, and entrepreneurial activities both in the U.S. and in other areas of the world.

Program Requirements    |    View MAP

  1. No more than 12 semester hours of upper-division transfer credit will be accepted toward the major and only 6 hours beyond the Integrated Management Core. No transfer courses will be accepted for the Integrated Management Core courses.

  2. Only courses sufficient for a single emphasis are permitted.

  3. Complete the following Premanagement Core Courses:
      ACC 200 : Principles of Accounting. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      ACC 200 : Principles of Accounting. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Independent Study also.
      DESCRIPTION: Financial and managerial accounting principles. Basic accounting statements, processes, and management applications. Open to all students.

      ECON 110 : Economic Principles and Problems. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      ECON 110 : Economic Principles and Problems. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      DESCRIPTION: Strengths and weaknesses of markets and governments for solving problems of social organization or conflict, including policy response to inflation, unemployment, pollution, poverty, growth, etc.
      NOTE: This course is part of a GE Mosaic. See ge.byu.edu/mosaic-list for more information.

                : Honors Economic Principles and Problems.

      I SYS 100 : Computer Spreadsheet Skills. (.5:0:1)(Credit Hours:Lecture Hours:Lab Hours)
      I SYS 100 : Computer Spreadsheet Skills. (.5:0:1)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall Blk 1, Blk 2; Winter Blk 1, Blk 2; Spring; Summer
      DESCRIPTION: Basic computer skills, focusing on spreadsheet and database programs. No technical background necessary.
      NOTE: Fee.

      I SYS 101 : Computer Presentation Skills. (.5:0:1)(Credit Hours:Lecture Hours:Lab Hours)
      I SYS 101 : Computer Presentation Skills. (.5:0:1)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall Blk 1, Blk 2; Winter Blk 1, Blk 2; Spring; Summer
      DESCRIPTION: Basic computer skills focusing on developing presentations. No technical background necessary.
      NOTE: Fee.

      MATH 119 : Introduction to Calculus. (4:4:1)(Credit Hours:Lecture Hours:Lab Hours)
      MATH 119 : Introduction to Calculus. (4:4:1)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: Math 110 or equivalent.
      DESCRIPTION: Introduction to plane analytic geometry and calculus.
      NOTE: For students in the College of Life Sciences and the Marriott School of Management.

      STAT 121 : Principles of Statistics. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      STAT 121 : Principles of Statistics. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Independent Study also; Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      RECOMMENDED: MATH 110 or equivalent.
      DESCRIPTION:  Stemplots, boxplots, histograms, scatterplots; central tendency, variability; confidence intervals and hypothesis testing involving one and two means and proportions; contingency tables, simple linear regression.

                : Honors Principles of Statistics.

      Note 1: Premanagement Core courses must be completed or in concurrent process of being completed before a student enrolls in Management Core 1 courses.

      Note 2: Before registering for Management Core 1 courses, students must complete and submit the "continuance" form to the college advisement center. Based on student performance to date, permission may be granted to take some restricted major-only Management Core 1 courses.

  4. Apply and be formally accepted into the program.

  5. Complete the following Management Core 1 courses:
      BUS M 301 : Financial Management. (3:3:1.5)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 301 : Financial Management. (3:3:1.5)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: Acceptance into the Marriott School.
      DESCRIPTION: Financial management from the viewpoint of the business manager emphasizing profitability, liquidity, and long-range financial planning.

      BUS M 320 : Career Orientation and Preparation. (.5:1:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 320 : Career Orientation and Preparation. (.5:1:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring
      PREREQUISITE: Acceptance into Marriott School.
      DESCRIPTION: Student orientation and preparation for careers in management.
      NOTE: Must be taken first semester in Marriott School.

      BUS M 321 : Mentor Program. (.5:0:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring
      PREREQUISITE: Acceptance into Marriott School.
      DESCRIPTION: Discussions with outside mentor about career opportunities.
      NOTE: Must be taken first semester in Marriott School.

      I SYS 201 : Introduction to Management Information Systems. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      I SYS 201 : Introduction to Management Information Systems. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: I Sys 100 or concurrent enrollment during 1st block of I Sys 201 registration.
      RECOMMENDED: I Sys 101.
      DESCRIPTION: Using technology to solve business problems. Hands-on spreadsheet, database, and Internet software in a business context.

      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: GE First-Year Writing requirement. To be taken before senior year. Not for freshmen.
      DESCRIPTION: Developing written and oral communications for professional organizations, including composing and designing employment communications. Incorporates oral presentations.
      NOTE: Fulfills GE Advanced Written and Oral Communication requirement.

                 : Honors Communication in Organizational Settings.

      Note: Management Core 1 courses must be completed or in concurrent process of being completed before a student enrolls in the Integrated Management Core.

  6. Complete the following Integrated Management Core courses:

  7. Complete the following additional courses:

  8. Complete the following after the integrated management core has been completed:

  9. Complete the following emphasis courses:

  10. Complete three courses from the following:

  11. Complete Marriott School exit survey online.

*Hours include courses that may fulfill university core requirements.



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