BS in Management: Marketing Management Emphasis
(64 hours*)

This is a limited-enrollment program requiring departmental admissions approval. Please see the college advisement center for information regarding requirements for admission to this emphasis.

The marketing emphasis is designed to prepare students for marketing management responsibilities, product/brand management, industrial and consumer products sales management, market analysis, and entrepreneurial activities both in the U.S. and in other areas of the world.

Program Requirements    |    View MAP

1. No more than 12 semester hours of upper-division transfer credit will be accepted toward the major and only 6 hours beyond the Integrated Management Core. No transfer courses will be accepted for the Integrated Management Core courses.
2. Only courses sufficient for a single emphasis are permitted.
3. Complete the following prerequisite courses:
   ACC 200 : Principles of Accounting. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   ACC 200 : Principles of Accounting. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   OFFERED:	Independent Study also.
   DESCRIPTION:	Financial and managerial accounting principles. Basic accounting statements, processes, and management applications. Open to all students.
   
   
   Course Outcomes
   
   
   
   BUS M 201 : Financial Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   BUS M 201 : Financial Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Spring; Summer
   PREREQUISITE:	Acc 200 or equivalent.
   DESCRIPTION:	Financial statement analysis, financial planning, sources of financing, working capital management, risk and return, and valuation.
   
   
   Course Outcomes
   
   
   
   BUS M 241 : Marketing Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   BUS M 241 : Marketing Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   OFFERED:	Independent Study also.
   WHEN TAUGHT:	Fall; Winter; Spring; Summer
   DESCRIPTION:	Marketing's role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.
   
   
   Course Outcomes
   
   
   
   ECON 110 : Economic Principles and Problems. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   ECON 110 : Economic Principles and Problems. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   OFFERED:	Honors also.
   WHEN TAUGHT:	Fall; Winter; Spring; Summer
   DESCRIPTION:	Strengths and weaknesses of markets and governments for solving problems of social organization or conflict, including policy response to inflation, unemployment, pollution, poverty, growth, etc.
   NOTE:	This course is part of a GE Mosaic. See ge.byu.edu/mosaic-list for more information.
   
             : Honors Economic Principles and Problems.
   
   
   Course Outcomes
   
   
   
   I SYS 100 : Computer Spreadsheet Skills. (.5:0:1)(Credit Hours:Lecture Hours:Lab Hours)
   
   I SYS 100 : Computer Spreadsheet Skills. (.5:0:1)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall Blk 1; Winter Blk 1; Spring; Summer
   DESCRIPTION:	Basic computer skills, focusing on spreadsheet and database programs. No technical background necessary.
   
   
   Course Outcomes
   
   
   
   I SYS 102 : Business Analysis Using Spreadsheets. (.5:1:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   I SYS 102 : Business Analysis Using Spreadsheets. (.5:1:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall Blk 2; Winter Blk 2; Spring; Summer
   PREREQUISITE:	I SYS 100
   DESCRIPTION:	Basic computer skills focusing on features in MS Excel such as Scenario Manager, Solver, Pivot Tables, and Macros to solve complex business problems.
   
   
   Course Outcomes
   
   
   

   Note: Based on student performance to date, permission may be granted to take some restricted major-only courses.

4. Apply and be formally accepted into the program.
5. Complete the following courses during your first semester admitted to the Marriott School of Management:
   BUS M 320 : Career Orientation and Preparation. (.5:1:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   BUS M 320 : Career Orientation and Preparation. (.5:1:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Spring
   PREREQUISITE:	Acceptance into Marriott School.
   DESCRIPTION:	Student orientation and preparation for careers in management.
   NOTE:	Must be taken first semester in Marriott School.
   
   
   Course Outcomes
   
   
   
   BUS M 321 : Mentor Program. (.5:0:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   BUS M 321 : Mentor Program. (.5:0:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Spring
   PREREQUISITE:	Acceptance into Marriott School.
   DESCRIPTION:	Discussions with outside mentor about career opportunities.
   NOTE:	Must be taken first semester in Marriott School.
   
   
   Course Outcomes
   
   
   
6. Complete the following required courses before the integrated core:
   M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
   
   M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
   
   OFFERED:	Honors also.
   WHEN TAUGHT:	Fall; Winter; Spring; Summer
   PREREQUISITE:	GE First-Year Writing requirement. To be taken before senior year. Not for freshmen.
   DESCRIPTION:	Developing written and oral communications for professional organizations, including composing and designing employment communications. Incorporates oral presentations.
   NOTE:	Fulfills GE Advanced Written and Oral Communication requirement.
   
              : Honors Communication in Organizational Settings.
   
   
   Course Outcomes
   
   
   
   MATH 116 : Essentials of Calculus. (1:2:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   MATH 116 : Essentials of Calculus. (1:2:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall Blk 1, Blk 2; Winter Blk 1, Blk 2; Spring; Summer
   PREREQUISITE:	MATH 110
   DESCRIPTION:	Review of algebra, graph of line, slope. Limits and derivatives (standard functions, compositions of such functions), derivative for polynomials, exponentials, logarithms. Product, quotient and chain rule. Optimization (extrema), application to business problems. Newton's method.
   
   
   Course Outcomes
   
   
   
   MATH 118 : Finite Mathematics. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   MATH 118 : Finite Mathematics. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Spring; Summer
   PREREQUISITE:	MATH 110
   DESCRIPTION:	Language of set theory, counting and combinations. Probability theory, elementary stochastic processes, conditional probabilities. Repeated experiments, random variables, expectation, variance, linear equations, matrix algebra, application to economics or similar. Linear programming. Markov chains including applications.
   
   
   Course Outcomes
   
   
   
   STAT 121 : Principles of Statistics. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
   
   STAT 121 : Principles of Statistics. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
   
   OFFERED:	Independent Study also; Honors also.
   WHEN TAUGHT:	Fall; Winter; Spring; Summer
   RECOMMENDED:	MATH 110 or equivalent.
   DESCRIPTION:	Stemplots, boxplots, histograms, scatterplots; central tendency, variability; confidence intervals and hypothesis testing involving one and two means and proportions; contingency tables, simple linear regression.
   
             : Honors Principles of Statistics.
   
   
   Course Outcomes
   
   
   
7. Complete the following Integrated Management Core courses:
   BUS M 361 : Introduction to Supply Chain and Operations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   BUS M 361 : Introduction to Supply Chain and Operations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Summer
   PREREQUISITE:	Acceptance into the Marriott School.
   DESCRIPTION:	Managing and designing processes and people along the value chain.
   
   
   Course Outcomes
   
   
   
   BUS M 390 : Ethics for Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   BUS M 390 : Ethics for Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Spring
   PREREQUISITE:	Premanagement and Management 1 cores and full acceptance into the Marriott School upper-division major.
   DESCRIPTION:	Analyzing ethical dilemmas and understanding ethical theories as they apply to decision making in management.
   
   
   Course Outcomes
   
   
   
   MANEC 387 : Economics of Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   MANEC 387 : Economics of Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter
   PREREQUISITE:	Major or strategy minor status.
   DESCRIPTION:	Economic tools influencing the success of strategy (creation and appropriation of value) emphasizing application of economic theory to management of practice.
   
   
   Course Outcomes
   
   
   
   ORG B 321 : Organizational Effectiveness. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   ORG B 321 : Organizational Effectiveness. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Spring On Demand; Summer On Demand
   PREREQUISITE:	For Marriott School of Management majors only.
   DESCRIPTION:	Theories and concepts for creating effective organizations, e.g., individual, group, and organizational processes and human resource functions, including selection, compensation, and performance management.
   
   
   Course Outcomes
   
   
   
8. Complete the following courses:
   ACC 241 : Business Law in the Environment. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   ACC 241 : Business Law in the Environment. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Spring; Summer
   PREREQUISITE:	Marriott School of Management major status.
   DESCRIPTION:	Introduction to legal principles and institutions affecting business.
   
   
   Course Outcomes
   
   
   
   I SYS 201 : Introduction to Management Information Systems. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
   
   I SYS 201 : Introduction to Management Information Systems. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Spring; Summer
   PREREQUISITE:	I Sys 100 or concurrent enrollment during 1st block of I Sys 201 registration.
   RECOMMENDED:	I Sys 101.
   DESCRIPTION:	Using technology to solve business problems. Hands-on spreadsheet, database, and Internet software in a business context.
   
   
   Course Outcomes
   
   
   

   And complete one course from the following:

   BUS M 371R : Entrepreneurship Lecture Series. (1:1:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   BUS M 371R : Entrepreneurship Lecture Series. (1:1:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Spring
   DESCRIPTION:	Lectures by successful entrepreneurs on subjects significant to entrepreneur-type opportunities.
   
   
   Course Outcomes
   
   
   
   BUS M 380 : Executive Lectures. (1:1:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   BUS M 380 : Executive Lectures. (1:1:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall
   DESCRIPTION:	Lectures by top executives on subjects significant to executive leadership.
   
   
   Course Outcomes
   
   
   
   BUS M 382 : Financial Services Lecture Series. (1:1:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   BUS M 382 : Financial Services Lecture Series. (1:1:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Winter
   DESCRIPTION:	Lectures by executives on financial services topics.
   
   
   Course Outcomes
   
   
   

9. Complete the following after the Integrated Management Core:
   BUS M 498 : Strategic Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   BUS M 498 : Strategic Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
   
   WHEN TAUGHT:	Fall; Winter; Spring; Summer
   PREREQUISITE:	Major status; Management Integrated Core.
   DESCRIPTION:	Concepts, tools, and approaches to understand competitive forces and to systematically and consistently develop sustainable competitive advantages.
   
   
   Course Outcomes
   
   
   
10. Complete the following marketing emphasis courses:
    BUS M 442 : Marketing Research. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 442 : Marketing Research. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Fall; Winter
    PREREQUISITE:	BUS M 341; Major status.
    DESCRIPTION:	Concepts and methodology for conducting marketing research. Emphasis on solving problems faced by the marketing manager. Consulting research project required.
    
    
    Course Outcomes
    
    
    
    BUS M 444 : Consumer Behavior. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 444 : Consumer Behavior. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Winter
    PREREQUISITE:	BUS M 341; Major status.
    DESCRIPTION:	Mental and emotional processes and physical actions that people engage in when selecting, purchasing, using, and discarding products and services to satisfy consumer needs and desires.
    
    
    Course Outcomes
    
    
    
    BUS M 455 : Promotion Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 455 : Promotion Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Fall
    PREREQUISITE:	BUS M 341; Major status.
    DESCRIPTION:	Strategies in promoting business and nonbusiness products, services, and institutions, including the role of promotion, target selection, media and copy decisions, and marketing research.
    
    
    Course Outcomes
    
    
    
    BUS M 459 : Marketing Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 459 : Marketing Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Fall; Winter; Summer
    PREREQUISITE:	BUS M 341 & BUS M 442; Major status.
    DESCRIPTION:	Integration of finance, marketing, and case studies in economic concepts and techniques in marketing decision making and planning.
    
    
    Course Outcomes
    
    
    
11. Complete one additional marketing course from the following:
    BUS M 431 : International Marketing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 431 : International Marketing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Fall; Winter
    PREREQUISITE:	BUS M 341; Major status.
    RECOMMENDED:	Bus m 430.
    DESCRIPTION:	International market entry strategies, export marketing, joint ventures, and other market entry modes. Regional/National markets; cultural, political, legal environments. Negotiations, trade financing, marketing mix.
    
    
    Course Outcomes
    
    
    
    BUS M 450 : Global Business Negotiations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 450 : Global Business Negotiations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Winter
    PREREQUISITE:	BUS M 341; Major status.
    DESCRIPTION:	Developing an effective negotiation framework for cross-national/cultural negotiation techniques relative to business and other life situations.
    
    
    Course Outcomes
    
    
    
    BUS M 454 : Professional Selling and Sales Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 454 : Professional Selling and Sales Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Fall; Winter
    PREREQUISITE:	BUS M 341; Major status.
    DESCRIPTION:	Concepts of professional selling and sales management including personal selling skills; strategic role of personal selling; organizing, directing, controlling, and evaluating the sales force.
    
    
    Course Outcomes
    
    
    
    BUS M 456 : Retailing Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 456 : Retailing Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Fall
    PREREQUISITE:	BUS M 341; Major status.
    DESCRIPTION:	Selection, location, and management of retail stores and systems, emphasizing profitability and integration of accounting, finance, and economic concepts and tools.
    
    
    Course Outcomes
    
    
    
    BUS M 457 : Internet Marketing of Products and Services. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 457 : Internet Marketing of Products and Services. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Winter
    PREREQUISITE:	BUS M 341; Major status.
    DESCRIPTION:	Integrates product, research, sales, and promotional strategy and concepts into an overall marketing plan for developing an Internet business. Term project developing an Internet business required.
    
    
    Course Outcomes
    
    
    
    BUS M 463 : Quality Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 463 : Quality Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Fall; Winter
    PREREQUISITE:	BUS M 361; Major status.
    DESCRIPTION:	Concepts of quality management, strategic issues, philosophies, and tools such as Six Sigma and SQC used to control quality.
    
    
    Course Outcomes
    
    
    
    BUS M 469 : Global Supply Chain Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 469 : Global Supply Chain Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Fall
    PREREQUISITE:	BUS M 361; Major status.
    DESCRIPTION:	Integrative and creative problem solving in designing and managing cohesive value-added conversion/transformation systems in a global environment.
    
    
    Course Outcomes
    
    
    
    BUS M 472 : Entrepreneurial Marketing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    BUS M 472 : Entrepreneurial Marketing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    
    WHEN TAUGHT:	Fall; Winter
    PREREQUISITE:	BUS M 341; Major status.
    DESCRIPTION:	Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.
    
    
    Course Outcomes
    
    
    
12. Complete one additional 3 credit hour Marriott School course.
13. Complete Marriott School exit survey online.

*Hours include courses that may fulfill university core requirements.

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