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Communications |
Leonard L. Bartlett, Chair
E-509 HFAC, PO Box 26403, (801) 378-2997
College of Fine Arts and Communications Advisement Center
D-444 HFAC, PO Box 26333, (801) 378-3537
Admission to Degree Program
The degree programs in the Department of Communications carry special enrollment limitations. Please see the college advisement center for specific details.
Graduation Requirements
To receive a bachelor's degree a student must fill three groups of requirements: (1) general education requirements, (2) university requirements, and (3) major requirements.
General Education Requirements
Please see your college advisement center for information about general education courses you should take to dovetail with your major program.
Languages of Learning
|
Precollege Math (none to three courses)
(or Math ACT score of at least 22) |
0-3.0 hours |
| First-Year Writing (one course) | 3.0 |
| Advanced Writing (one to four courses) | 3-8.0 |
|
Advanced Languages/Math/Music (one to four courses) |
3-20.0 |
Liberal Arts Core
| Biological Science (one to two courses) | 3-6.0 |
| Physical Science (one to two courses) | 3-7.0 |
| American Heritage (one to two courses) | 3-6.0 |
| Wellness (one to three courses) | 1.5-3.0 |
| History of Civilization (two courses) | 6.0 |
Arts and Sciences Electives
| Arts and Letters (one course) | 3.0 |
| Natural Sciences (one course) | 3-4.0 |
| Social and Behavioral Sciences (one course) | 3.0 |
Note 1: For a complete list of courses that will fill each GE category, see the General Education section of the current class schedule.
Note 2: Additional information about general education requirements can be found in the General Education section of the current class schedule or this catalog.
Minimum University Requirements
| Religion | 14.0 |
| Upper-division hours | 40.0 |
| Residency | 30.0 |
| Total hours | 128.0 |
Cumulative GPA must be at least 2.0.
Note: See the Graduation section of this catalog for more information.
Major Requirements
Complete the major requirements listed for one of the folowing undergraduate degree programs.
Undergraduate Programs and Degrees
| BA | Communications |
Emphases:
Broadcast Journalism
Communications Studies
Marketing Communications
Print Journalism
Public Relations
| BA | Honors in Communications and University Honors |
Emphases:
Broadcast Journalism
Communications Studies
Marketing Communications
Print Journalism
Public Relations
| Minors |
Communications
Journalism Education |
For help or information on the undergraduate programs, please see your college advisement center.
Graduate Programs and Degrees
| MA | Mass Communications |
For more information See the 1997-98 BYU Graduate Catalog.
General Information
Working under faculty direction, students in the department edit and publish the Daily Universe as a laboratory newspaper for the campus, produce daily radio and television newscasts on KBYU-FM and KBYU-TV, produce @BYU.Newsline for the Internet, plan advertising and public relations campaigns, solve media sales and management problems, and create multimedia presentations.
The Department of Communications sponsors the International Media Studies Program, which seeks to broaden students' awareness of worldwide communications issues and practices. Not only do students have opportunity to study the media systems of other nations through classes and on-site experiences, but media practitioners of other nations are also brought to campus as lecturers and visiting experts. International Media Studies is directed by John Hughes, Pulitzer Prize-winning journalist and former publisher of the Christian Science Monitor.
Departmental Requirements
BA Communications: Broadcast Journalism Emphasis (58-60 hours*)
The Discipline
The study of journalism entails the mastery of working with people to present news and features in a way that reflects events accurately and fully. You will acquire skills in analytical thinking, lucid writing, and interviewing to be able to present a clear and forceful picture of your subject in words. To have a broad background, students are encouraged to earn more than 70 percent of their credits in other departments. You will develop a wide understanding of the world and the processes that make society work. In addition, you will become familiar with methods of writing that effectively reach mass audiences—that portray events and people in satisfying ways. Since a wide range of knowledge is essential within the field, you will study libel law, ways of writing for magazines, the process of communication, and such areas as the interaction between the mass media and society today.
Career Opportunities
In the exciting field of journalism, traditionally there has been the allure of working in a profession that has its finger on the changing pulse of society. Whether serving as reporters on television, radio, cable, on-line, daily newspapers, the community press, or in the growing magazine field, journalists find themselves rubbing shoulders with important people and recording important events.
A career in journalism implies not only skill with words, but the ability to make sound judgments and to ferret out facts. In recent times a growing demand has arisen for those with writing specializations, such as medicine or science. In addition to the obvious careers as reporters and editors, students often find their journalism skills in demand in a variety of other areas.
Many find the challenge of recording the drama of real life both satisfying and enlightening. Because of television, journalism has changed in recent years, but even though there has been a decline in the number of daily newspapers, an explosion of special interest magazines and on-line publishing has opened up innumerable jobs for writers and editors. These changes call for greater skill in writing to be able to present the world in an interesting way. Overall, one of journalism's great satisfactions has been the sense that one can make a difference in the world and bring about changes for the better.
Major Requirements
*Hours include courses that may fulfill GE or university requirements.
BA Communications: Communications Studies Emphasis (55-59 hours*)
The Discipline
This program is designed for the student who wants a broad, general undergraduate background in communications and does not necessarily want to specialize in advertising, broadcasting, journalism, or public relations. This may be the student who plans to pursue advanced academic degrees rather than work in industry.
Career Opportunities
This major does not lead to specific careers but is appropriate for those planning to pursue graduate degrees.
Major Requirements
*Hours include courses that may fulfill GE or university requirements.
BA Communications: Marketing Communications Emphasis (61-72 hours*)
The Discipline
Communications majors who choose the marketing communications emphasis (formerly known as the advertising sequence) will participate in a program that will give a strong grounding in the liberal arts and sciences, provide a firm grasp of communications theory and principles, and teach practical workplace skills.
In marketing communications courses students will learn how to use research in studying diverse audiences, to analyze communications problems, and to evaluate communications programs. They will write problem-solving strategies and create oral and written advertising messages to specific target audiences. Students will also learn how to evaluate and select the most effective media for reaching those target audiences and gain an understanding of how broadcast, print, and other media are used in the marketing process.
Studies will culminate in the student's participation, as a team member, in creating and presenting a comprehensive and competitive integrated marketing communications campaign that includes research, advertising, and sales promotion.
Career Opportunities
This field provides career opportunities in advertising, media management, and advertising media sales as well as in its creative, research, marketing, media planning, and management functions.
Major Requirements
*Hours include courses that may fulfill GE or university requirements.
BA Communications: Print Journalism Emphasis (61-63 hours*)
The Discipline
The study of journalism entails the mastery of working with people to present news and features in a way that reflects events accurately and fully. You will acquire skills in analytical thinking, lucid writing, and interviewing to be able to present a clear and forceful picture of your subject in words. To have a broad background, students are encouraged to earn more than 70 percent of their credits in other departments. You will develop a wide understanding of the world and the processes that make society work. In addition, you will become familiar with methods of writing that effectively reach mass audiences—that portray events and people in satisfying ways. Since a wide range of knowledge is essential within the field, you will study libel law, ways of writing for magazines, the process of communication, and such areas as the interaction between the mass media and society today.
Career Opportunities
In the exciting field of journalism, traditionally there has been the allure of working in a profession that has its finger on the changing pulse of society. Whether serving as reporters on television, radio, cable, on-line, daily newspapers, the community press, or in the growing magazine field, journalists find themselves rubbing shoulders with important people and recording important events.
A career in journalism implies not only skill with words, but the ability to make sound judgments and to ferret out facts. In recent times a growing demand has arisen for those with writing specializations, such as medicine or science. In addition to the obvious careers as reporters and editors, students often find their journalism skills in demand in a variety of other areas.
Many find the challenge of recording the drama of real life both satisfying and enlightening. Because of television, journalism has changed in recent years, but even though there has been a decline in the number of daily newspapers, an explosion of special interest magazines and on-line publishing has opened up innumerable jobs for writers and editors. These changes call for greater skill in writing to be able to present the world in an interesting way. Overall, one of journalism's great satisfactions has been the sense that one can make a difference in the world and bring about changes for the better.
Major Requirements
*Hours include courses that may fulfill GE or university requirements.
BA Communications: Public Relations Emphasis (62-64 hours*)
The Discipline
The public relations major provides training in one of the fastest growing areas in the communications field. It prepares students with critical skills in writing, strategic program planning and management, creative problem solving, and media relations. It can be either a highly credible terminal degree or excellent undergraduate preparation for an advanced degree.
Career Opportunities
Virtually all segments of the public and private sectors throughout the world draw employees from public relations graduates. Graduates may work as technical experts or in management tracks. They may specialize in employee relations, community relations, public affairs, media relations, or several other tracks within the professional arena. They may also pursue public relations in a specific industry, such as health care or financial public relations.
Major Requirements
Recommended Courses:
Comms 230, 243, 323.
PlSc 230.
TecE 250.
TMA 185.
*Hours include courses that may fulfill GE or university requirements.
BA Honors in Communications and University Honors
For information on this degree program see your college advisement center.
See also the University Honors Education section of this catalog.
Minor Communications (15 hours)
Select 15 hours from the major requirement courses. Contact the advisement center for recommendations.
Minor Journalism Education (23 hours)
| Class Schedule | Major Academic Plan (MAP) | ||||
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Undergraduate Courses
101. Mass Communication and Society. (3:3:0) Independent Study also.
150. Public Speaking. (3:3:0)
199R. Internship. (1-3:Arr.:Arr. ea.) Prerequisite: must be admitted to
a department major, take prerequisites, and have approval of faculty advisor
and clearance by the Communications Department.
201. Communication Theory. (2:2:0) Independent Study also.
230. Introduction to Advertising. (3:3:0) Prerequisite: Comms 101.
235. Introduction to Public Relations. (2:2:1) Prerequisite: Comms 101.
243. Introduction to Electronic Media. (2:2:0)
301. History of Mass Communications. (3:3:0)
307. Communications Law. (3:3:0)
310. Rhetorical Methods. (3:3:0)
311. Writing for Mass Audiences. (3:3:0) Prerequisite: HonP 200, Phil 105,
or Engl 115 with a B- minimum and admittance to department major.
312. Print Reporting. (4:3:3) Prerequisite: Comms 311.
315. Broadcast Writing and Performing. (2:2:Arr.) Prerequisite: TMA 185,
Comms 311, major status.
323. Editing. (3:2:6) Prerequisite: Comms 307, 311, 312.
330. Print Advertising Copywriting. (3:3:0) Prerequisite: Comms 230; 311
or concurrent registration; admittance to major.
332. Advertising Media Planning and Strategy. (3:3:2) Prerequisite: Comms
230, 311; Stat 105, 221, or 222; computer spreadsheet competence.
335. Producing and Performing for Television. (3:3:Arr.) Prerequisite:
TMA 277R, Comms 315, major status.
336. Public Relations Case Studies. (3:3:0) Prerequisite: Comms 235, 311,
312, or concurrent registration.
338. Impact of New Media Technologies. (3:3:0)
344. Broadcast and Print Advertising Media Sales. (3:2:1) Prerequisite:
Comms 230, 311.
365R. Photojournalism. (3:2:2 ea.)
375. Broadcast Reporting. (4:4:Arr.) Prerequisite: Comms 315, TMA 277R.
391R. Communication Research Methods. (3:3:0 ea.) Prerequisite: admittance
to departmental major and completion of departmental statistics requirement.
396R. Broadcast Practicum. (1:0:Arr. ea.) Prerequisite: instructor's consent.
397R. Honors Tutorial. (1-2:Arr.:0 ea.) Prerequisite: instructor's and department's consent.
398R. Projects in Communications. (1-4:Arr.:0 ea.) Prerequisite: junior
standing and sequence coordinator's consent. Project approval required
before registration.
402. Electronic Media Criticism. (2:2:0)
410. Mass Media Administration. (2:2:0)
415R. Videography. (2:2:Arr. ea.) Prerequisite: TMA 185.
420. Advanced Print Reporting. (3:2:1) Prerequisite: Comms 312 or 375.
421. Public Relations Writing and Production. (3:3:1) Prerequisite: Comms
235, 311, 312, 336.
427. Magazine Writing. (3:3:0) Independent Study also. Prerequisite: Comms
311 or instructor's consent.
428. Magazine Editing and Publishing. (3:3:1) Prerequisite: Comms 311,
312.
429. Opinion Writing. (3:3:0) Prerequisite: Comms 311, 312 or instructor's
consent.
432. Strategic Advertising Research. (2:2:0) Prerequisite: Comms 391R and
completion of departmental statistics requirement. For department majors
only.
435. Strategic Public Relations Campaigns. (3:3:0) Prerequisite: Comms
235, 311, 312, 336, 391R, 421.
438. Public Relations and Public Affairs. (3:3:0) Prerequisite: Comms 235,
311, 312, 336.
439. Strategic Advertising Campaigns. (3:3:0) Prerequisite: Comms 230,
311; two 300-level classes in marketing communications; 391R.
447. Broadcast Management Problems and Practices. (3:3:0)
449. Electronic Media Programs and Audiences. (3:3:Arr.) Prerequisite:
Comms 391R.
457. Advanced Communications Studies. (3:3:0) Prerequisite: Comms 307,
311, 391R, and senior standing.
458. Public Relations Management. (2:2:0) Prerequisite: Comms 235, 311,
312, 336, 421, and senior standing.
460. Performance for Television Broadcasting. (2:2:0) Prerequisite: Comms
243, 311, 335, TMA 185.
461R. Symposium. (0.5:1:0 ea.)
475. Advanced Broadcast Reporting. (3:2:Arr.) Prerequisite: Comms 312 or
375.
480. Ethics and Issues in Mass Communication. (3:3:0) Prerequisite: Comms
101, 201, 307, and senior standing.
481. Comparative Mass Media Systems. (3:3:0)
482. Issues in International Communication. (3:3:0)
495R. Research and Readings in Communication Practice. (1-4:0:0 ea.) Prerequisite:
senior standing.
499R. Honors Thesis. (1-3:Arr.:Arr. ea.) Prerequisite: approval of departmental
honors coordinator.
Graduate Courses
For 600- and 700-level courses, See the 1997-98 BYU Graduate Catalog.
Communications Faculty
Professors
Christensen, Bruce L. (1993) BA, U. of Utah, 1968; MSJ, Northwestern U., 1969.
Egan, Kathryn S. (1986) BA, U. of Utah, 1964; MSJ, Northwestern U., 1965; PhD, U. of Southern California, 1972.
Hainsworth, Brad E. (1984) BA, MA, PhD, U. of Utah, 1963, 1966, 1968.
Hughes, John R. (1991)
Martin, Dennis G. (1977) BA, Brigham Young U., 1967; MS, Northwestern U., 1968; PhD, U. of Illinois, 1985.
Nelson, Jack Adolph (1977) BA, Brigham Young U., 1954; MA, U. of Utah, 1964; PhD, U. of Missouri, 1971.
Pratte, Paul Alfred (1984) BS, MA, Brigham Young U., 1962, 1967; PhD, U. of Hawaii, 1976.
Straubhaar, Joseph D. (1994) BA, Stanford U., 1973; MA, PhD, Tufts U., 1975, 1981.
Valenti, JoAnn M. (1992) BSJ, MA, U. of Florida, 1967, 1969; PhD, U. of Michigan, 1983.
Whiting, Gordon C. (1974) BA, U. of Minnesota, 1959; MA, U. of Utah, 1961; PhD, Michigan State U., 1967.
Associate Professors
Bartlett, Leonard L. (1987) BA, MA, Brigham Young U., 1957, 1989.
Kagel, Richard I. (1973) BA, Brigham Young U., 1968; MA, Fairfield U., 1973; PhD, Columbia Pacific U., 1980.
Mouritsen, Russell H. (1982) BA, Brigham Young U., 1969; MEd, PhD, U. of Utah, 1971, 1980.
Porter, William C. (1972) BA, Brigham Young U., 1961; MA, U. of California, Los Angeles, 1963; EdD, Oklahoma State U., 1985.
Rush, J. R. (1994) BS, JD, Arizona State U., 1970, 1973.
Wilson, Laurie (1989) BA, MA, Brigham Young U., 1980, 1982; PhD, American U., 1988.
Assistant Professors
Baker, Sherry L. (1996) BA, MA, PhD, U. of Utah, 1984, 1988, 1994.
Hammond, Scott C. (1996) BS, MOB, Brigham Young U., 1984, 1987; PhD, U. of Utah, 1996.
Palmer, Allen W. (1996) BA, MA, Brigham Young U., 1970, 1979; PhD, U. of Utah, 1996.
Stout, Daniel A., Jr. (1985) BA, Brigham Young U., 1979; MA, U. of Georgia, 1984; PhD, Rutgers U., 1993.
Thomsen, Steven R. (1996) BA, Brigham Young U., 1982; MA, Ball State U., 1984; PhD, U. of Georgia, 1996.
Adjunct Faculty
Anthony L. Antin, Rodger D. Duncan, Elmer Lower, Arch L. Madsen, Bruce L. Olsen
Lecturers/Administrators
John Gholdston, Scott Johnson, John Kent, Dean Paynter, Robert Sink, JoLynne Van Valkenburg
Emeriti
Anderson, Stephen J. (1963) BA, MA, Brigham Young U., 1959, 1967.
Barney, Ralph D. (1971) BS, Brigham Young U., 1957; MA, U. of Iowa, 1960; PhD, U. of Missouri, 1971.
Barrus, George S. (1967) BS, U. of Utah, 1950; MA, Brigham Young U., 1964; PhD, U. of Iowa, 1969.
Bateman, J. LaVar (1949) BA, Brigham Young U., 1941; MS, PhD, U. of Wisconsin, Madison, 1947, 1950.
Beckham, Raymond E. (1949) BS, MA, Brigham Young U., 1949, 1969; PhD, Southern Illinois U., 1972.
Burnett, M. Dallas (1958) BS, Brigham Young U., 1954; MSJ, PhD, Northwestern U., 1958, 1967.
Butterworth, Edwin (1949) BA, U. of Utah, 1950; MA, Brigham Young U., 1954.
Forsyth, David P. (1990) BA, Brigham Young U., 1954; MSJ, PhD, Northwestern U., 1958, 1962.
Goodman, R. Irwin (1962) BA, U. of California, Los Angeles, 1955; MS, EdD, Indiana U. East, 1961, 1969.
Haroldsen, Edwin O. (1969) BS, MS, U. of Utah, 1943, 1956; PhD, Iowa State U. of Science and Technology, 1967.
Jerome, Emerald A. (1971) BS, U. of Wisconsin, Madison, 1950; MA, Brigham Young U., 1971.
McKinlay, Lynn A. (1955) MA, Utah State U., 1974.
Rich, Owen S. (1950) BS, Brigham Young U., 1950; MA, U. of Southern California, 1953; EdD, Pennsylvania State U., 1963.
Richards, J. Morris (1965) BA, Arizona State Coll., 1929; MA, U. of Arizona, 1937.
Richardson, Jed J. (1955) BS, MS, Utah State U., 1950, 1955.
Tarbox, Norman C. (1960) BS, U. of Utah, 1955; MS, Syracuse U., 1956; PhD, U. of Utah, 1979.
Wolsey, Heber G. (1963) BS, Brigham Young U., 1942; MA, Northwestern U., 1949; PhD, Michigan State U., 1967.
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