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Communications |
Laurie J. Wilson, Chair
E-509 HFAC, PO Box 26403, (801) 378-2997
College of Fine Arts and Communications Advisement Center
D-444 HFAC, PO Box 26333, (801) 378-3537
The degree programs in the Department of Communications carry special enrollment limitations. Please see the college advisement center for specific details.
To receive a bachelor's degree a student must fill three groups of requirements: (1) general education requirements, (2) university requirements, and (3) major requirements.
Students should contact their college advisement center for information about general education courses that will also fill major requirements.
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Precollege Math (zero to one course)
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0–3.0 hours |
| First-Year Writing (one course) | 3.0 |
| Advanced Writing (one course) | 3.0 |
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Advanced Languages/Math/Music
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3–20.0 |
| Biological Science (one to two courses) | 3–6.0 |
| Physical Science (one to two courses) | 3–7.0 |
| American Heritage (one to two courses) | 3–6.0 |
| Wellness (one to three courses) | 1.5–2.0 |
| Civilization (two courses) | 6.0 |
| Arts and Letters (one course) | 3.0 |
| Natural Sciences (one course) | 3–4.0 |
| Social and Behavioral Sciences (one course) | 3.0 |
Note 1: For a complete list of courses that will fill each GE category, see the General Education section of the current class schedule.
Note 2: Additional information about general education requirements can be found in the General Education section of the current class schedule or this catalog.
| Religion | 14.0 |
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Upper-division hours
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40.0 |
| Residency | 30.0 |
| Hours needed to graduate* | 120.0 |
Cumulative GPA must be at least 2.0.
Note: See the Graduation section of this catalog for more information.
*Due to accreditation standards, students pursuing degrees through this department must complete at least 128.0 hours to graduate.
Complete the major requirements listed for one of the following undergraduate degree programs.
| BA |
Communications
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| Minor | Communications |
Students should see their college advisement center for information concerning admittance to the undergraduate programs.
| MA | Mass Communications |
For more information see the BYU 2000–2001 Graduate Catalog.
Working under faculty direction, students in the department edit and publish The Daily Universe as a laboratory newspaper for the campus, produce daily radio and television newscasts on KBYU-FM and KBYU-TV, produce @NewsNet.byu.edu for the Internet, plan advertising and public relations campaigns, solve media sales and management problems, and create multimedia presentations.
The Department of Communications sponsors the International Media Studies Program, which seeks to broaden students' awareness of worldwide communications issues and practices. Not only do students have opportunity to study the media systems of other nations through classes and on-site experiences, but media practitioners of other nations are also brought to campus as lecturers and visiting experts. International Media Studies is directed by John Hughes, Pulitzer Prize–winning journalist and former publisher of the Christian Science Monitor.
This program has minimum criteria that students are required to meet for admission. Please see the college advisement center for information. Premajor Program MAP
The study of journalism entails the mastery of working with people to present news and features in a way that reflects events accurately and fully. Students will acquire skills in analytical thinking, lucid writing, and effective interviewing to be able to present a clear and forceful picture of their subject in words and images. To have a broad background, students are encouraged to earn more than 70 percent of their credits in other departments, thereby developing a wide understanding of the world and the processes that make society work. In addition, students will become familiar with methods of writing that effectively reach mass audiences—that portray events and people in satisfying ways. Since a wide range of knowledge is essential within the field, students will study libel law, the process of communication, and such areas as the interaction between the mass media and society today.
The exciting field of journalism, traditionally has offered the allure of working in a profession that has its finger on the changing pulse of society. Whether serving as reporters on television, radio, cable, on-line, daily newspapers, the community press, or in the growing magazine field, journalists find themselves rubbing shoulders with important people and recording important events.
A career in journalism implies not only skill with words, but the ability to make sound judgments and to ferret out facts. Recently a growing demand has arisen for those with writing specializations, such as medicine or science. In addition to the obvious careers as reporters and editors, students often find their journalism skills in demand in a variety of other areas.
Many find the challenge of recording the drama of real life both satisfying and enlightening. Because of television, journalism has changed in recent years, but even though there has been a decline in the number of daily newspapers, an explosion of special interest magazines and on-line publishing has opened up innumerable jobs for writers and editors. These changes call for greater skill in writing to be able to visualize the world in an interesting way. Overall, one of journalism's great satisfactions has been the sense that one can make a difference in the world and bring about changes for the better.
*Hours include courses that may fulfill GE or university requirements.
This program has minimum criteria that students are required to meet for admission. Please see the college advisement center for information. Premajor Program MAP
This program is designed for the student who wants a broad, general undergraduate background in communications and does not necessarily want to specialize in advertising, broadcasting, journalism, or public relations. This may be the student who plans to pursue advanced academic degrees rather than work in industry. The focus of the program is highly theoretical and conceptual.
This major does not lead to specific careers but is appropriate for those planning to pursue graduate degrees.
*Hours include courses that may fulfill GE or university requirements.
This is a limited-enrollment program requiring departmental admissions approval. Please see the college advisement center for information regarding requirements for admission to this emphasis. Premajor Program MAP
Communications majors who choose the marketing communications emphasis (formerly known as the advertising sequence) will participate in a program that will give a strong grounding in the liberal arts and sciences, provide a firm grasp of communications theory and principles, and teach practical workplace skills.
In marketing communications courses students will learn how to use research in studying diverse audiences, to analyze communications problems, and to evaluate communications programs. They will write problem-solving strategies and create advertising messages to specific target audiences. Creative track students will learn how to concept consumer advertising ads in print and broadcast and will develop a quality portfolio required for entry-level careers in the creative field. Management students will learn how to evaluate and select the most effective media for reaching those target audiences and will gain an understanding of how broadcast, print, and other media are used in the marketing process.
Studies will culminate in the student's participation, as a team member, in creating and presenting a comprehensive and competitive integrated marketing communications campaign that includes research, advertising, and sales promotion.
This field provides career opportunities in advertising, media management, and advertising media sales as well as in its creative, research, marketing, media planning, and management functions.
Note: Twelve students will be admitted to the creative track each year based on a screening and portfolio work. Portfolios must be submitted to the department's main office by the twelfth week of winter semester. Late portfolios will not be considered. It will take from four to five semesters to complete the design minor. Students interested in this track should qualify and apply early.
*Hours include courses that may fulfill GE or university requirements.
This program has minimum criteria that students are required to meet for admission. Please see the college advisement center for information. Premajor Program MAP
The study of journalism entails the mastery of working with people to present news and features in a way that reflects events accurately and fully. Students will acquire skills in analytical thinking, lucid writing, and effective interviewing to be able to present a clear and forceful picture of their subject in words and images. To have a broad background, students are encouraged to earn more than 70 percent of their credits in other departments, thereby developing a wide understanding of the world and the processes that make society work. In addition, students will become familiar with methods of writing that effectively reach mass audiences—that portray events and people in satisfying ways. Since a wide range of knowledge is essential within the field, students will study libel law, ways of writing for magazines, the process of communication, and such areas as the interaction between the mass media and society today.
In the exciting field of journalism, traditionally there has been the allure of working in a profession that has its finger on the changing pulse of society. Whether serving as reporters on television, radio, cable, on-line, daily newspapers, the community press, or in the growing magazine field, journalists find themselves rubbing shoulders with important people and recording important events.
A career in journalism implies not only skill with words, but the ability to make sound judgments and to ferret out facts. In recent times a growing demand has arisen for those with writing specializations, such as medicine or science. In addition to the obvious careers as reporters and editors, students often find their journalism skills in demand in a variety of other areas.
Many find the challenge of recording the drama of real life both satisfying and enlightening. Because of television, journalism has changed in recent years, but even though there has been a decline in the number of daily newspapers, an explosion of special interest magazines and on-line publishing has opened up innumerable jobs for writers and editors. These changes call for greater skill in writing to be able to visualize the world in an interesting way. Overall, one of journalism's great satisfactions has been the sense that one can make a difference in the world and bring about changes for the better.
*Hours include courses that may fulfill GE or university requirements.
This is a limited-enrollment program requiring departmental admissions approval. Please see the college advisement center for information regarding requirements for admission to this emphasis. Premajor Program MAP
The public relations emphasis provides training in one of the fastest growing areas in the communications field. It prepares students with critical skills in writing, strategic program planning and management, creative problem solving, and media relations. It can be either a highly credible terminal degree or excellent undergraduate preparation for an advanced degree.
Virtually all segments of the public and private sectors throughout the world draw employees from public relations graduates. Graduates may work as technical experts or in management tracks. They may specialize in employee relations, community relations, public affairs, media relations, or several other tracks within the professional arena. They may also pursue public relations in a specific industry, such as health care or financial public relations.
*Hours include courses that may fulfill GE or university requirements.
| Class Schedule | Major Academic Plan (MAP) | ||||
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101. Mass Communication and Society. (3:3:0) Independent Study also.
150. Public Speaking. (3:3:0)
199R. Academic Internship. (1–3:Arr.:Arr. ea.) Prerequisite: must be admitted to a department major, take prerequisites, and have approval of faculty advisor and clearance by the Communications Department.
201. Communication Theory. (2:2:0) Independent Study also.
230. Introduction to Advertising. (3:3:0) Prerequisite: Comms 101.
235. Introduction to Public Relations. (3:3:0) Prerequisite: Comms 101.
243. Introduction to Electronic Media. (2:2:0)
301. History of Mass Communications. (3:3:0)
307. Communications Law. (3:3:0)
309. Information Gathering for Journalists. (3:3:0) F, W, Sp, Su Prerequisite: admittance to major; completion of department statistics requirement.
310. Rhetorical Methods. (3:3:0)
311. News Writing. (3:3:0) Prerequisite: HonP 200, Phil 105, or Engl 115 with a B– minimum and admittance to department major.
313. News Reporting. (4:3:Arr.) Prerequisite: Comms 309, 311, TMA 185.
323. Newspaper Editing. (3:2:6) Prerequisite: Comms 307, 311, 313.
330. Advertising Concepting—Portfolio 1. (3:3:0) Prerequisite: Comms 230; 311 or concurrent enrollment; admittance to major.
331. Advanced Advertising Concepting—Portfolio 2. (3:3:0) Prerequisite: Comms 330; VADes 210 or TTE 450; instructor's consent.
332. Marketing Media Planning and Strategy. (3:3:2) Prerequisite: Comms 230, 311; Stat 105 or 221; computer spreadsheet competence.
335. Producing and Performing for Television. (3:3:Arr.) Prerequisite: Comms 311, TMA 185, 273R, 277R, major status.
336. Public Relations Case Studies. (3:3:0) Prerequisite: Comms 235, 311, 313, or concurrent enrollment.
338. Impact of New Media Technologies. (3:3:0)
344. Broadcast and Print Advertising Media Sales. (3:2:1) Prerequisite: Comms 230, 311.
364R. Basic News Photography. (3:2:2) F, W, Sp
365R. Photojournalism. (3:2:2 ea.)
375. Broadcast Reporting. (3:3:Arr.) Prerequisite: Comms 313, TMA 185, 273R.
380. Sales Promotion. (2:2:0) Alt. sem. and term Prerequisite: Comms 230, 311; admittance to major.
391. Communication Research Methods. (3:3:0) Prerequisite: admittance to departmental major and completion of departmental statistics requirement.
396R. Communications Practicum. (1:0:Arr. ea.) Prerequisite: instructor's consent.
397R. Honors Tutorial. (1–2:Arr.:0 ea.) Prerequisite: instructor's and department's consent.
398R. Projects in Communications. (1–4:Arr.:0 ea.) Prerequisite: junior standing and sequence coordinator's consent. Project approval required before registration.
402. Electronic Media Criticism. (2:2:0)
410. Mass Media Administration. (2:2:0)
415R. Videography. (2:2:Arr. ea.) Prerequisite: TMA 185.
420. Advanced Print Reporting. (3:2:1) Prerequisite: Comms 313.
421. Public Relations Writing and Production. (3:3:1) Prerequisite: Comms 235, 311, 313, 336, TMA 273R.
427. Magazine Writing. (3:3:0) Independent Study also. Prerequisite: Comms 311 or instructor's consent.
428. Magazine Editing and Publishing. (3:3:1) Prerequisite: Comms 311.
429. Opinion Writing. (3:3:0) Prerequisite: Comms 311, 313, or instructor's consent.
432. Account Planning Management. (2:2:0) Prerequisite: Comms 391 and completion of departmental statistics requirement. For department majors only.
435. Strategic Public Relations Campaigns. (4:4:0) Prerequisite: Comms 235, 311, 313, 336, 391, 421.
438. Public Relations and Public Affairs. (3:3:0) Prerequisite: Comms 235, 311, 313, 336.
439. Strategic Advertising Campaigns. (4:4:0) Prerequisite: Comms 230, 311, 330, 332, 344, 391, 432.
443. Advanced Advertising Concepting—Portfolio 3. (3:3:0) Prerequisite: Comms 330, 331; concurrent enrollment in Comms 439.
447. Broadcast Management Problems and Practices. (3:3:0)
449. Electronic Media Programs and Audiences. (3:3:Arr.)
457. Advanced Communications Studies. (3:3:0) Prerequisite: Comms 307, 311, 391, and senior standing.
458. Public Relations Management. (3:3:0) Prerequisite: Comms 235, 311, 313, 336, 421, and senior standing.
461R. Symposium. (0.5:1:0 ea.)
475. Advanced Broadcast Reporting. (3:2:Arr.) Prerequisite: Comms 375, TMA 277R.
480. Ethics and Issues in Mass Communication. (3:3:0) Prerequisite: Comms 101, 201, 307, and senior standing.
481. Comparative Mass Media Systems. (3:3:0)
482. Issues in International Communication. (3:3:0)
495R. Research and Readings in Communication Practice. (1–4:0:0 ea.) Prerequisite: senior standing.
499R. Honors Thesis. (1–3:Arr.:Arr. ea.) Prerequisite: approval of departmental honors coordinator.
For 600- and 700-level courses, see the BYU 2000–2001 Graduate Catalog.
Christensen, Bruce L. (1993) BA, U. of Utah, 1968; MSJ, Northwestern U., 1969.
Egan, Kathryn S. (1986) BA, U. of Utah, 1964; MSJ, Northwestern U., 1965; PhD, U. of Southern California, 1972.
Hughes, John R. (1991)
Long, Richard K. (1999) BA, MA, Brigham Young U., 1965, 1967.
Martin, Dennis G. (1977) BA, Brigham Young U., 1967; MS, Northwestern U., 1968; PhD, U. of Illinois, 1985.
Pratte, Paul Alfred (1984) BS, MA, Brigham Young U., 1962, 1967; PhD, U. of Hawaii, 1976.
Valenti, JoAnn M. (1992) BSJ, MA, U. of Florida, 1967, 1969; PhD, U. of Michigan, 1983.
Wilson, Laurie (1989) BA, MA, Brigham Young U., 1980, 1982; PhD, American U., 1988.
Bartlett, Leonard L. (1987) BA, MA, Brigham Young U., 1957, 1989.
Griffiths, Thomas A. (1985) BA, MA, Brigham Young U., 1968, 1976; PhD, U. of Utah, 1992.
McKinlay, Douglas R. (1999) BA, MA, Brigham Young U., 1968, 1969.
Mouritsen, Russell H. (1982) BA, Brigham Young U., 1969; MEd, PhD, U. of Utah, 1971, 1980.
Perkins, Michael K. 91999) BA, Brigham Young U., 1982; JD, U. of Utah, 1986.
Rush, J. R. (1994) BS, JD, Arizona State U., 1970, 1973.
Stout, Daniel A., Jr. (1985) BA, Brigham Young U., 1979; MA, U. of Georgia, 1984; PhD, Rutgers U., 1993.
Baker, Sherry L. (1996) BA, MA, PhD, U. of Utah, 1984, 1988, 1994.
Hammond, Scott C. (1996) BS, MOB, Brigham Young U., 1984, 1987; PhD, U. of Utah, 1996.
Stoker, Kevin L. (1999) BA, Brigham Young U., 1981; MA, PhD, U. of Alabama, 1993, 1998.
Anthony L. Antin, Brenda Butterfield, Rodger D. Duncan, Elmer Lower, Bruce L. Olsen
Dancy, Albert G. (John) (1999) BA, Union U., 1959.
John Gholdston, Scott Johnson, John Kent, David Nystul, Dean Paynter, Darla White
Barney, Ralph D. (1971) BS, Brigham Young U., 1957; MA, U. of Iowa, 1960; PhD, U. of Missouri, 1971.
Barrus, George S. (1967) BS, U. of Utah, 1950; MA, Brigham Young U., 1964; PhD, U. of Iowa, 1969.
Bateman, J. LaVar (1949) BA, Brigham Young U., 1941; MS, PhD, U. of Wisconsin, Madison, 1947, 1950.
Beckham, Raymond E. (1949) BS, MA, Brigham Young U., 1949, 1969; PhD, Southern Illinois U., 1972.
Burnett, M. Dallas (1958) BS, Brigham Young U., 1954; MSJ, PhD, Northwestern U., 1958, 1967.
Butterworth, Edwin (1949) BA, U. of Utah, 1950; MA, Brigham Young U., 1954.
Forsyth, David P. (1990) BA, Brigham Young U., 1954; MSJ, PhD, Northwestern U., 1958, 1962.
Haroldsen, Edwin O. (1969) BS, MS, U. of Utah, 1943, 1956; PhD, Iowa State U. of Science and Technology, 1967.
Jerome, Emerald A. (1971) BS, U. of Wisconsin, Madison, 1950; MA, Brigham Young U., 1971.
Kagel, Richard I. (1973) BA, Brigham Young U., 1968; MA, Fairfield U., 1973; PhD, Columbia Pacific U., 1980.
McKinlay, Lynn A. (1955) MA, Utah State U., 1974.
Rich, Owen S. (1950) BS, Brigham Young U., 1950; MA, U. of Southern California, 1953; EdD, Pennsylvania State U., 1963.
Richardson, Jed J. (1955) BS, MS, Utah State U., 1950, 1955.
Tarbox, Norman C. (1960) BS, U. of Utah, 1955; MS, Syracuse U., 1956; PhD, U. of Utah, 1979.
Wolsey, Heber G. (1963) BS, Brigham Young U., 1942; MA, Northwestern U., 1949; PhD, Michigan State U., 1967.
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